Traditional Swiss watch manufacturer Carl F. Bucherer has furthered its expansion into the Middle East region, with the official inauguration of its boutique at The Dubai Mall, Dubai, UAE.

The official ribbon cutting ceremony was attended by Sascha Moeri, CEO of Carl F. Bucherer; and Ramesh Prabhakar, CEO, and Abraham Koshy, COO of Watch Division, Rivoli Group.

The occasion gave selected guests and watch aficionados the opportunity to explore the Carl F. Bucherer universe with its exquisite creations.

The boutique sees contemporary design and aesthetic furnishing that illustrates the extensive attention to detail of the Carl F. Bucherer watch collections.

"The restyled boutique is a unique space in the world’s largest shopping mall reflecting the passion that epitomises the Swiss watch brand. The ambience delivers on a luxurious feel with warm toned bronze-nuance high tech marble, refined silver pearl wall cladding fabrics, champagne pure metal surfaces and Douglas stained wood," a statement said.

The winding course of the store’s architectural design will further encourage the customers to easily navigate through a variety of watches at display, it said.

“The Middle East is moving forward with Dubai being the key entrance into the market. Therefore Carl F. Bucherer is proud to celebrate the opening of this fine presence with our long-lasting partner Rivoli. We look forward to welcoming watch enthusiasts from the Middle East and around the world in the new premises, seeking timepieces that reflect one’s individuality and exquisite taste,” said Moeri.

Koshy added: “Carl F. Bucherer offers the finest watchmaking craftsmanship along with cutting-edge features that are both refined and practical. Rivoli Group looks forward to complementing the Carl F. Bucherer experience with our long-standing reputation of premium customer service.”