Further cementing its reputation as a chic and cutting-edge jewellery destination in Abu Dhabi, Al Fardan Jewellery has become the first retailer in the UAE to stock the opulent, Hollywood-approved brand YEPREM.

The exquisite range from YEPREM is purposefully designed to turn heads and make waves. A familiar sight on star-studded red carpets and at Hollywood parties, its exclusive fan base includes some of the most glamorous and powerful women in the world. Renowned for its brave, bold and eye-catching statement designs, Jennifer Lopez, Rihanna, Lady Gaga, Rita Ora, Pink, Beyonce, Oprah Winfrey, Madonna and Bella Hadid are just a few of the big names who wear these beautiful creations.

Specialising in precious diamond jewellery, the family-run company was founded in Beirut, Lebanon in 1964. YEPREM’s wearable pieces of art are of the highest quality, featuring enticing designs that are one-of-a-kind. This makes the brand the perfect match for Al Fardan’s vibrant new concept, which boasts a range of classy and delicate looks designed to appeal to all ages and tastes, said the company.

Providing a gorgeous array of necklaces, rings, chokers, bracelets, hand pieces and pendants, the YEPREM collection is available alongside Al Fardan’s own personal collection of masterfully, handcrafted pieces.

Hasan Fardan Al Fardan, CEO of Al Fardan Group, said: “I’m so excited to introduce YEPREM to the UAE and encourage women from across the region to embrace their femininity and discover new styles that bring out their own individual personalities. Ground breaking and forward thinking, yet at the same time elegant and classic, the brand fits perfectly with our own unique identity and love for edgy and dynamic designs.