Montblanc continues to expand its footprint across the GCC with its latest boutique opening in Muscat's newly opened Mall of Oman last week.

Managed by Montblanc’s longstanding partner, Rivoli Group, the boutique offers a wide selection of timepieces, writing instruments, leather goods, accessories and eyewear, and Montblanc’s growing range of technology devices.

The new boutique showcases the Maison’s Neo² retail concept designed by French designer and interiors architect Noé Duchaufour-Lawrance, and articulates the Maison’s long-standing passion for craftsmanship. The concept, currently being rolled out globally, presents a pure and uncluttered aesthetic, mixing black, white and wood for a contemporary retail environment.

Home to a wide selection of the Maison's growing range of leather goods, the boutique presents a variety of sleek modern designs and the refined functionality most desired by today’s style-conscious professionals and urban travellers. An impressive Tech Wall inviting guests to discover Montblanc’s latest technology innovations includes its Montblanc Augmented Paper and Montblanc MB 01 Over-Ear Headphones that add modern business relevance and appeal. The latest edition of Montblanc’s Summit Lite smartwatch is also available for those seeking exceptional personal tech functionality presented in an elegant timepiece.

In addition to a wide selection of the Maison's core writing instruments, the boutique also includes a Collector’s Corner, showcasing a selection of sought-after collector pieces. Personalisation, including engraving and embossing, are also available for customers to add an individual touch to gifts or purchases for themselves.

Franck Juhel, President of Montblanc Middle East, India and Africa, said: “We are delighted to be opening our newest Middle East boutique in the Mall of Oman and to be doing so with our longstanding partner. This is a country rich in culture and understated luxury, and it is significant for us to be able to showcase limited edition pieces, and provide an immersive experience that highlights our own rich storytelling heritage.”

Ramesh Prabhakar, Vice Chairman and Managing Partner of Rivoli Group, said: “The opening of our 13th boutique with Montblanc is a demonstration of a successful partnership spanning 26 years. We are proud to represent a Maison that is admired in the Middle East and around the world, and to contribute our luxury retailing expertise and deep understanding of our clients to the ongoing success of Montblanc.”

The new Montblanc boutique is located on the 3rd Level, Mall of Oman, Muscat. -