Tue, Jul 5, 2022
Limited-edition Jaguar E-types built to commemorate 60 years since its launch have completed a memorable trip to Geneva – a journey inspired by the iconic drive made by Bob Berry and Norman Dewis in 1961.
The exclusive Coventry-to-Geneva journey allowed owners to create their own E-type memories, enjoying breath-taking scenery and unique experiences en-route.
Ahead of the 1961 Geneva Motor Show, Berry – Jaguar’s PR Manager at the time – drove an E-type ‘flat out’ to Switzerland – an Opalescent Gunmetal Grey fixed-head coupé known as ‘9600 HP’ where it debuted and captured the industry’s attention and imagination. As a result, Dewis – Jaguar’s Test and Development Engineer – was requested to drive overnight from Coventry to Geneva in a British Racing Green roadster – ‘77 RW’ – to fulfil the incredible demand for test drives the very next day. It was worth it: Jaguar left Geneva with over 500 orders.
To mark the momentous occasion and remember that original journey, Jaguar Classic invited owners of the exclusive E-type 60 Collection models, and their guests, on a bespoke Geneva weekend pilgrimage. On the 1019-mile drive they had the chance to build their own memories, taking in breath-taking scenery, epic roads – including iconic Alpine passes – luxury stays and fine cuisine along a route that honoured and recognised the journey Bob Berry and Norman Dewis made in 1961.
Emma Styles, Head of Commercial, at Jaguar Classic, said: “Bob [Berry] and Norman’s [Dewis] epic journey to Geneva has gone down in automotive history and we thought it only right that the owners of the E-type 60 Collection were given the chance to build their own memories.
“Driving in a limited-edition E-type creates memories. Our bespoke pilgrimage to Switzerland allowed customers to enhance their E-type experience with unique visits, unforgettable roads, luxury gifting and the chance to make their own history.”
-
Bentley joins the jet set
Tue, Jun 30, 2015 -
Maserati Boomerang up for sale
Tue, Jun 30, 2015 -
Flying Spur V8 gets ‘Beluga’ spec
Thu, Jun 18, 2015 -
Dazzling launch for Infiniti Q70
Wed, Jun 17, 2015 -
Range Rover turns 45
Wed, Jun 17, 2015 -
Smartphone app steers cars in a fix!
Tue, Jun 16, 2015 -
Bespoke Vanquish is delivered
Wed, Jun 10, 2015 -
Bentley’s Flying Spur voted best luxury car
Mon, Jun 8, 2015 -
BMW i8 marks Mideast milestone on Green Day
Fri, Jun 5, 2015 -
Bentley names new design chief
Thu, Jun 4, 2015 -
Mulsanne Speed drives into the Gulf
Sun, May 24, 2015 -
Rolls-Royce sales in Bahrain rise 40pc
Tue, May 19, 2015 -
Porsche unveils Black Editions
Mon, May 18, 2015 -
Rolls-Royce names new open-top ‘Dawn’
Wed, May 13, 2015 -
The ultimate stretch!
Spring 2015