Mon, Dec 12, 2022
Chopard has announced its first ambassador for Saudi Arabia, Honayda Serafi, a talented Saudi fashion designer, to convey the maison’s creativity and expertise.
Well-known for her elegance and her keen sense of fashion, Serafi’s aims to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele.
From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Serafi pays tribute to Saudi Arabia. An Arab woman with global business ambitions, she gave her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.
Drawing inspiration from the maison’s legendary Happy Diamonds creations, Chopard pays tribute to the kingdom by presenting the Happy Palm pendant, an exclusive piece for Saudi Arabia created along with partner Attar United, made of 18-carat ethical rose gold. Worn by Honayda, Chopard thus captures the joyful energy and spontaneity of a modern powerful woman, it said.
Together, Chopard and Serafi look forward to conveying a life philosophy of happiness and fulfilment, a statement added.
-
Bovet celebrates 195th anniversary
Tue, May 16, 2017 -
Hi-tech racer inspires watch
Thu, May 11, 2017 -
Harry Winston unveils Z11 timepiece
Wed, May 10, 2017 -
Precious Chopard shows off lacework
Tue, May 9, 2017 -
Harry Winston opens a new temporary salon
Tue, May 9, 2017 -
Haute watches go on show in Riyadh
Tue, May 9, 2017 -
Harry Winston unveils the Avenue Collection
Mon, May 8, 2017 -
Boutsen chosen Bulgari distributor
Wed, May 3, 2017 -
TAG Heuer connects with Dubai
Tue, May 2, 2017 -
$82k pumps dazzle Dubai
Tue, May 2, 2017 -
Chopard unveils LUC Perpetual Chrono
Tue, May 2, 2017 -
Chopard brings ethics to the heart of aesthetics
Sun, Apr 30, 2017 -
Bulgari unveils the new Serpenti
Sun, Apr 30, 2017 -
Chopard launches Mille Miglia 2017 Race Edition
Thu, Apr 27, 2017 -
Vacheron Constantin unveils the Malte collection
Thu, Apr 27, 2017