Mon, Dec 12, 2022
Chopard has announced its first ambassador for Saudi Arabia, Honayda Serafi, a talented Saudi fashion designer, to convey the maison’s creativity and expertise.
Well-known for her elegance and her keen sense of fashion, Serafi’s aims to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele.
From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Serafi pays tribute to Saudi Arabia. An Arab woman with global business ambitions, she gave her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.
Drawing inspiration from the maison’s legendary Happy Diamonds creations, Chopard pays tribute to the kingdom by presenting the Happy Palm pendant, an exclusive piece for Saudi Arabia created along with partner Attar United, made of 18-carat ethical rose gold. Worn by Honayda, Chopard thus captures the joyful energy and spontaneity of a modern powerful woman, it said.
Together, Chopard and Serafi look forward to conveying a life philosophy of happiness and fulfilment, a statement added.
-
Breitling reveals 'ultimate' chronograph
Tue, Apr 18, 2017 -
Colt Skyracer, the new-generation Breitling
Mon, Apr 17, 2017 -
LUC Full Strike, a crystal-clear sound
Mon, Apr 17, 2017 -
Chronometer gets eye-catching enamel dial
Sun, Apr 16, 2017 -
Ulysse Nardin launches Marine Tourbillon Grand Feu
Thu, Apr 13, 2017 -
Breitling launches Avenger Hurricane Military
Wed, Apr 12, 2017 -
Zenith welcomes Velar with new model
Tue, Apr 11, 2017 -
Seasons greetings from Jaquet Droz
Tue, Apr 11, 2017 -
Rocket clock is MB&F’s new star
Sun, Apr 9, 2017 -
Asian jeweller pays record $71m for diamond
Tue, Apr 4, 2017 -
Speedmaster fans in the spotlight
Tue, Apr 4, 2017 -
Traditionnelle line extended
Thu, Mar 23, 2017 -
Colourful tales about fancy sapphires
Thu, Mar 23, 2017 -
Chopard demystifies luxury
Thu, Mar 23, 2017 -
Balancier is an ode to purity
Wed, Mar 22, 2017