The fourth edition of the 'Jewels of the Emirates', an Emirati exhibition dedicated to diamond, gold, silver and pearl jewellery; luxury watches and perfumes opened today (Thursday) in Sharjah.

Hosted by the Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI), the show is set to captivate visitors over its four-day duration, bringing together leading Emirati gold and jewellery design pioneers.

It features over 100 exhibitors from renowned local brands. Spread over an area of 10,000 sq m, the exhibition's pavilions are attracting huge turnout of visitors, who are drawn to the remarkable display of exclusive and rare collections of gold works, the latest fashion trends in ornaments, natural pearls, and precious stones.

The show also spotlights unique creations of Emirati designers, combining elements of ancient Arab and Emirati heritage with contemporary design lines.

Sheikh Majid bin Faisal bin Khalid Al Qasimi, First Deputy Chairman of the Chamber, inaugurated the exhibition in the presence of members of the Board of Directors of the Chamber and Expo Centre Sharjah, including Mohammad Ahmed Amin Al Awadi, Director-General of SCCI, and Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah. Also present were senior official and representatives of major companies and brands participating in the event.

Following the inauguration, attendees toured the exhibition, where they had the opportunity to view the latest jewellery collections and contemporary designs displayed by local companies. Visitors also interacted with numerous Emirati designers, listening to them explain their exceptional gold creations and unique designs, which align with current fashion trends while maintaining the authenticity of Emirati heritage.

Sheikh Majid said the 'Jewels of the Emirates' show is a key component of SCCI’s strategic vision. "We look forward to bolstering the exhibition industry's role in reinforcing the local gold and jewelry sectors, stimulating the trade of precious metals and gemstones, and elevating the UAE's status as a global hub for these industries."

Al Midfa said that the UAE led the Middle Eastern countries in the volume of gold sales during the past year, according to the 'Gold Demand Trends' report by the World Gold Council.

"The volume of gold sales in the UAE witnessed a substantial growth of 33.1% in 2022, reaching 55.4 tons, up from 41.6 tons in 2021. These promising figures underscore the flourishing nature of our local gold industry," Al Midfa added.

Given these promising statistics, Al Midfa underscored Expo Centre Sharjah's commitment to continue supporting the local gold industry and trade. "The Centre has already established itself as a significant platform for trading gold, jewelry, and watches in the Middle East, attracting a plethora of renowned brands, merchants, designers, and craftsmen, all vying to enhance their presence in the regional markets."

He lauded the impressive participation seen at the fourth edition of the 'Jewels of the Emirates' show, which not only showcased the most significant local brands but also featured a selection of elite small and medium-sized businesses and Emirati entrepreneurs operating within the gold and jewellery industry.