Aston Martin has opened a retail showcase in the Avenue at Etihad Towers in Abu Dhabi, UAE. 

The opening at the upscale shopping centre marks the company’s entry in the Abu Dhabi market ahead of a showroom opening scheduled for early 2017. 

For the very first time, Aston Martin will offer clients in Abu Dhabi a fully immersive brand experience. 

The display features the marque’s beautiful sports cars, a private customer lounge and a variety of Aston Martin merchandise. Visitors will also have the opportunity to arrange a test drive and meet the new Aston Martin Abu Dhabi team. 

“We are pleased to open our doors in Abu Dhabi and create a solid brand presence until our fully-fledged showroom opens. Being in the capital is integral to our regional brand strategy, and we look forward to introducing clients to over 103 years of passionate heritage, fine British craftsmanship and style. Owning an Aston Martin is a beautiful experience that we are delighted to bring to this important cultural centre,” said Christopher Sheppard, Chief Executive Officer, Aston Martin Mena.

Further investment will also be made in a service centre for Abu Dhabi to ensure that factory-trained technicians provide customers with the peace of mind that their beautiful handcrafted cars will always be operating at their peak performance.

Aston Martin is a world-famous British manufacturer of luxury sports cars synonymous with quality and craftsmanship. Its line-up comprises the iconic Vantage family of V8, V8 S, and extreme V12 Vantage S, the luxurious Rapide S four-door sports car, the Vanquish super-GT and the brand’s latest icon, the DB11.