Sun, Nov 20, 2016
Swiss luxury watchmaker RJ-Romain Jerome has introduced a limited edition of seven timepieces, the DIFC-DNA, paying tribute to the Dubai International Financial Centre (DIFC) in the UAE.
The DIFC-DNA collection of seven timepieces was commissioned by Mohammed Abdulmagied Seddiqi of Ahmed Seddiqi & Sons, a leading retailer of luxury Swiss watches.
A leading financial hub that was launched back in 2004, nothing encapsulates the DIFC more than the Gate Building, its headquarters and the first building developed on the site.
Several original screws from this iconic structure were shared with RJ-Romain Jerome, a brand known for its fusion of extreme materials, to create the DIFC-DNA using its Skylab model.
The model’s 44-mm steel case, with satin-finished skeletonised lugs and polished paws, is enhanced with an imposing rusted steel bezel which follows the same process applied to the Titanic collection but instead incorporates the donated screws from the DIFC Gate Building.
Melted with watchmaking steel, the alloy has been rusted, oxidised then stabilised to obtain such a single effect. With its unique architectural structure with straight lines and angled bridges, the Skylab embodies both brands’ vision of the future, RJ says.
The manual winding movement with a three-layered skeleton structure designed in-house is NAC finished and allows maximum transparency, in the same manner the DIFC demonstrates its core values of transparency, efficiency and integrity, it says.
The combination of the brand’s most identifiable aesthetic features – the skeleton movement and the rusted steel bezel – grants this new collection the status of an iconic timepiece.
Launched during Dubai Watch Week, hosted by Ahmed Seddiqi & Sons and supported by Dubai Culture & Arts Authority, the timepiece reveals touches of purple, the official colour and symbol of the fair. The small seconds counter indicators as well as the RJ logo are lacquered in purple and purple stitches have been sewn on the integrated alligator strap.
The DIFC-DNA is limited to seven pieces and available only at Ahmed Seddiqi & Sons.
-
Chopard unveils LUC Perpetual Chrono
Tue, May 2, 2017 -
Chopard brings ethics to the heart of aesthetics
Sun, Apr 30, 2017 -
Bulgari unveils the new Serpenti
Sun, Apr 30, 2017 -
Chopard launches Mille Miglia 2017 Race Edition
Thu, Apr 27, 2017 -
Vacheron Constantin unveils the Malte collection
Thu, Apr 27, 2017 -
Chopard unveils L.U.C Lunar One
Wed, Apr 26, 2017 -
Julien Tornare is new CEO of Zenith
Wed, Apr 26, 2017 -
Lotusier launches Tea Humidor
Tue, Apr 25, 2017 -
Happy Ocean, a colourful nautical adventure
Tue, Apr 25, 2017 -
Chopard unveils Happy Hearts collection
Mon, Apr 24, 2017 -
Breitling redesigns Superocean Héritage line
Mon, Apr 24, 2017 -
Bovet paints way to a world first
Tue, Apr 18, 2017 -
Dubai promises bigger watch week
Tue, Apr 18, 2017 -
Haute horlogerie show to dazzle Saudi Arabia
Tue, Apr 18, 2017 -
A collection just ‘For You’
Tue, Apr 18, 2017