Mon, Feb 27, 2017
Montblanc has crafted a new limited edition car key for BMW, which allows drivers to open the door of the car at a distance and start or stop the engine without ever having to find the right button to press.
With its pure lines and polished surfaces, the ultra-thin black rectangular key is nearly half the size of a standard car key and can be worn three different ways.
The base module can be attached to a leather strap crafted in the Maison’s Pelletteria in Florence, to be comfortably worn around the wrist. Additionally, the activity key can be added to a clip so it can be clipped onto clothing or luggage or alternatively be placed on a key ring.
“Working in partnership with BMW, Montblanc continues to explore new frontiers in wearable technology, finding creative ways to bring together its flair for cutting-edge design and passion for technological innovation,” says Jérôme Lambert, CEO Montblanc. “Seamless, smart and functional, the Activity Key is designed for on-the-go modern explorers, individuals who seek technology that complements their lifestyle in a meaningful way, while never compromising on style.”
This limited edition is the third collaboration between two luxury pioneers united by a passion for ground-breaking technological innovation and elegant design, following the creation of a collection of leather goods and writing instruments for the launch BMW 7 Series in 2015 and a Montblanc Centennial Fountain Pen released to commemorate the automobile manufacturer’s 100th anniversary in 2016.
For the launch of the new BMW 5 series the new Activity Key, measuring a mere 5 cm by 2 cm, is the smallest ID transmitter in the BMW portfolio and delivers a seamless experience to its user through the complete absence of buttons.
The key will be available this summer 2017 at BMW dealers.
-
An invite to travel
Autumn 2021 -
Omega reveals secret of Bond watch
Autumn 2021 -
Dazzling Show Returns
Autumn 2021 -
Jewellery Arabia 2021 draws new brands
Thu, Sep 23, 2021 -
Trafalgar Luxury Group backs Kuwaiti talent
Mon, Sep 20, 2021 -
First Look at OMEGA in No Time To Die
Sun, Sep 19, 2021 -
Jaeger-LeCoultre opens new boutique in Riyadh
Mon, Sep 13, 2021 -
Marie Antoinette Diamonds go on sale
Sun, Sep 12, 2021 -
Fabergé unveils new Compliquée Peacock watches
Mon, Sep 6, 2021 -
Sustainability promise from NS by Noof
Mon, Aug 16, 2021 -
Geneva Watch Days from Aug 30
Wed, Aug 11, 2021 -
Omega measures a million moments at Olympics
Tue, Aug 10, 2021 -
Rivoli launches Omega Olympics 2020 campaign
Sun, Aug 1, 2021 -
Hemmerle collection comes to auction
Mon, May 10, 2021 -
Chopard Opens Jeddah Boutique
Spring / Summer 2021