Mon, Feb 27, 2017
Montblanc has crafted a new limited edition car key for BMW, which allows drivers to open the door of the car at a distance and start or stop the engine without ever having to find the right button to press.
With its pure lines and polished surfaces, the ultra-thin black rectangular key is nearly half the size of a standard car key and can be worn three different ways.
The base module can be attached to a leather strap crafted in the Maison’s Pelletteria in Florence, to be comfortably worn around the wrist. Additionally, the activity key can be added to a clip so it can be clipped onto clothing or luggage or alternatively be placed on a key ring.
“Working in partnership with BMW, Montblanc continues to explore new frontiers in wearable technology, finding creative ways to bring together its flair for cutting-edge design and passion for technological innovation,” says Jérôme Lambert, CEO Montblanc. “Seamless, smart and functional, the Activity Key is designed for on-the-go modern explorers, individuals who seek technology that complements their lifestyle in a meaningful way, while never compromising on style.”
This limited edition is the third collaboration between two luxury pioneers united by a passion for ground-breaking technological innovation and elegant design, following the creation of a collection of leather goods and writing instruments for the launch BMW 7 Series in 2015 and a Montblanc Centennial Fountain Pen released to commemorate the automobile manufacturer’s 100th anniversary in 2016.
For the launch of the new BMW 5 series the new Activity Key, measuring a mere 5 cm by 2 cm, is the smallest ID transmitter in the BMW portfolio and delivers a seamless experience to its user through the complete absence of buttons.
The key will be available this summer 2017 at BMW dealers.
-
Stars dress to kill with Chopard
Tue, Feb 16, 2016 -
Vacheron Constantin appoints new brand director
Tue, Feb 16, 2016 -
Harry Winston helps battle against AIDS
Mon, Feb 15, 2016 -
Jaquet Droz reveals essence of black
Mon, Feb 15, 2016 -
Perrelet ushers in new models
Mon, Feb 15, 2016 -
Damas feels the love
Thu, Feb 11, 2016 -
Retro watch takes on a new look
Thu, Feb 11, 2016 -
New Hublot watch reveals all
Thu, Feb 11, 2016 -
New Bulgari watch packs purple punch
Wed, Feb 10, 2016 -
Blue beauty from Ulysse Nardin
Wed, Feb 10, 2016 -
Chopard gets Happy in Kuwait
Wed, Feb 10, 2016 -
Cartier’s new CEO ‘ready to face challenges’
Mon, Feb 8, 2016 -
De Grisogono opens London boutique
Mon, Feb 8, 2016 -
Pierre Jacques to steer MCT ahead
Mon, Feb 8, 2016 -
Gold phone felicitates Year of the Monkey
Fri, Feb 5, 2016