Bugatti has started to deliver the first of its new Chiron supercars to their owners.

Costing around $2.6 million, the 1,500-hp hypercar can go from 0-60 mph in 2.3 seconds and on to an electronically limited top speed of 260 mph.

Three of the world’s most powerful, fastest, most luxurious and most exclusive production super sports cars have started their journey from the French brand’s plant in Molsheim to their owners in Europe and the Middle East. 

They were sent off on their journey by the 50-odd production, quality assurance and logistics team members.

Bugatti intends to produce up to 70 Chirons at its plant this year and total production of the car will remain strictly limited to 500 vehicles.

Half of the total series of 500 vehicles have already found a buyer – even without test drives, the French luxury carmaker says.

Wolfgang Dürheimer, President of Bugatti Automobiles, said: “The Chiron got off to a fantastic start with its tremendous world premiere here in Geneva last year,” he said. “Over the months that followed, we kept our foot on the gas, started series production and are now delivering the first vehicles to our customers.”

“The fact that we have already taken orders for half of the Chiron series even without test drives so far bears witness to the great confidence of our customers in our brand and its strong aura.”

At this year’s Geneva International Motor Show, which runs from March 9 to 19, Bugatti is showing a Chiron produced for a customer in a new exposed carbon fibre colour called Bleu Royal. 

The interior of the car also features leather in two different tones of blue: Deep Blue and French Racing Blue. 

Customers can now choose between a total of eight colours for their Chiron: Black, Grey, Turquoise, Blue, Green, Brown, Red and now also Bleu Royal.