Breitling has reintroduced a name that has a special significance for the prestige watch brand with its new Premier collection.

In the 1940s, Breitling introduced its first collection of truly elegant watches, which were defined by their fashionable flair. The new Breitling Premier collection combines purpose with style, delivering quality, performance, and timeless design that are worthy of the watch brand’s proud legacy.

The new Breitling Premier collection introduces five distinct models whose elegance is worthy of their historic name and whose quality and performance are pure Breitling, the company says.

While Breitling is highly regarded for its aviator and diver’s watches, these eye-catching timepieces have been created especially for use on land, which was, of course, Breitling’s first environment.

Breitling CEO Georges Kern is clear about the role the Premier watches play in the brand’s product portfolio: “This is the first modern Breitling collection dedicated to everyday elegance. With outstanding quality and performance, these watches bear our unmistakable brand DNA, but they have been created with a focus on style that beautifully complements their purpose.”

The new Breitling Premier collection takes not only its name, but also design inspiration from the Premier watches manufactured in the 1940s. Like the great films that were released in this era of global conflict and economic uncertainty, those watches offered a form of escape through a certain elegance that people were craving.

While the collection is specifically dedicated to Breitling’s “land” environment, the design team were also influenced by some of the brand’s early models. Like the original Premier family, which was highly regarded for its elegance, the new watches make an uncompromising style statement.

The collection includes chronographs – the cornerstone of the brand’s global reputation –, day and date models, and understated three-hand watches with a discreet, small second subdial.

The original Breitling Premier watches made powerful fashion statements and were perfect accompaniments to the remarkable changes taking place all over the world in the 1940s. The models in the new collection extend that legacy – they reflect the heritage and the historic design codes of a great brand, but they also express an urban flair and a passion for excellence. They reflect a proud history, yet will never go out of style. Further, their elegance, performance, and quality are everything you would expect from Breitling, which now, more than ever, is an authentic brand for individuals of style, purpose, and action.

The Premier B01 Chronograph 42 models, equipped with the Breitling Manufacture Caliber 01, are the flagship watches in the new collection. Developed in-house by Breitling, the Caliber 01 has established itself as one of the finest mechanical watch movements in the world. The self-winding, chronometer-certified chronograph has an impressive power reserve of over 70 hours.

The watch is presented in a robust 42-mm stainless-steel case with a transparent caseback, and is available with a dark blue or silver dial. The blue-dial version offers the choice of either a blue alligator leather or brown nubuck strap with white stitching or a stainless-steel bracelet. The silver-dial model is available with a black nubuck or alligator leather strap or a stainless-steel bracelet.

The clean dial design features contrasting black subdials with a chronograph minute counter at 3 o’clock and a small second subdial at 9 o’clock, along with a date window at 6 o’clock. Each model has a white tachymeter scale on a black inner bezel around the dial.

Breitling has built its reputation on its great chronograph watches, and the Premier Chronograph 42 models continue this proud tradition. Their superb performance is assured by a Breitling Caliber 13 chronometer movement. The Breitling Premier Chronograph 42 features chronograph minute and hour counters at 12 and 6 o’clock, respectively, as well as a small second subdial at 9 o’clock.

The Breitling Premier Automatic 40 is a study in understated style. Perhaps more than any other watch in the new collection, it evokes Breitling’s elegant watches from the 1940s. Inside its stainless-steel case is the Breitling Caliber 37, a self-winding mechanical chronometer movement. It is available with an anthracite, blue, or silver dial. Each dial option is available with either a nubuck or alligator leather strap or a stainless-steel bracelet. The clean dial is encircled by a white minute track and elegantly finished with a small second subdial at 6 o’clock.

The Premier Automatic Day & Date 40 displays not only the time but, as its name suggests, also the day of the week and the date, which are located at 12 and 6 o’clock, respectively. Powering this automatic wristwatch is the Breitling Caliber 45 self-winding chronometer movement. The Premier Automatic Day & Date 40 watches are available with either a black or a silver dial and feature either a stainless-steel bracelet or a nubuck or alligator leather strap with white stitching.

The Premier B01 Chronograph 42 Bentley British Racing Green celebrates Breitling’s long-standing partnership with Bentley Motors, the producers of the world’s most admired luxury automobiles. Formerly presented in the separate Breitling for Bentley collection, this model and future Bentley limited editions will be introduced in Breitling’s existing watch families. Powered by the Breitling Manufacture Caliber 01 mechanical movement, which is visible through the transparent caseback, the watch has an impressive 70-hour power reserve. This watch features a striking British racing green dial and is available with either a stainless-steel bracelet or a British racing green leather strap, which matches the dial.