Spring/Summer 2019
The car key is part of the world’s most expensive and exclusive line of luxury supercar keys launched by Finland-based Awain.
These limited edition keys replace the standard key of any luxury vehicle on the market, combining precious metals, fine wood, pure leathers, and high-grade jewels into an instantly recognisable design, housing the technological components of the original key.
“When I was a motor journalist, I noticed that most luxury and supercar keys were fairly nondescript and made of plastic. They didn’t have the same craftsmanship or finesse as the cars they powered, which seemed like such a shame. So, with that in mind, I enlisted the help of designer Leevi Markkula and watchmaker Joakim Jokela to help me create a really beautifully crafted, bespoke and incredibly luxurious key. After two years of honing and perfecting the technical and aesthetic design, Awain and our exclusive line of keys were born,” stated Awain CEO Jalmari Mattila.
The keys are made in small batches of limited editions, and every key is signed and numbered to ensure its authenticity. Each key is individually handcrafted in Finland by a team of Nordic craftsmen, including watchmakers, jewellers, and mechanical engineers, undergoing weeks of expert fabrication, from the initial detailing to the final polishing – a process lasting between 100-300 hours per key.
Awain currently offers three key models of varying features starting from €49,000 with the Quantum line, inlaid with 354 diamonds totalling 3.45 carats, while the Serenity steps up its features to 1,250 diamonds totalling 20 carats at €89,000. Awain’s most exclusive key, the Phantom, is a one-of-a-kind piece priced at €500,000 and inlaid with 34.5 carats of diamonds. All three models are made from 175g of 18 or 24 karat gold, depending on client preference.
“As a passionate car enthusiast myself, I believe that the very best cars in the world deserve the very best keys, and our pieces really make a statement of excellence,” says Mattila.
Clients also have the option to fully customise every aspect of the key to fit their vision, including the colour theme, fabrication materials, and specific jewel selection and placement.
Awain is a privately-owned company based in Finland, with headquarters in Helsinki and offices in Dubai. The company was established in 2018 and delivers exceptional and innovative handcrafted jewellery, produced by a select team of Nordic watchmakers, designers, and jewellers, to its global clientele.
-
Aston Martin returns to Bahrain with new partner
Tue, Jan 21, 2020 -
New Escalade, more luxurious than ever
Mon, Jan 13, 2020 -
Mercedes-Benz Vision AVTR - Inspired by the future
Tue, Jan 7, 2020 -
Huracán EVO RWD: sheer driving fun
Sun, Jan 5, 2020 -
100 Bentleys join celebrations in Dubai
Thu, Dec 19, 2019 -
Black Badge Cullinan unveiled in Bahrain
Tue, Nov 26, 2019 -
Lamborghini Lambo V12 Vision Gran Turismo unveiled
Tue, Nov 26, 2019 -
Bentley Bentayga offers 7-seater too
Tue, Nov 26, 2019 -
Aston Martin unveils first SUV - the DBX
Wed, Nov 20, 2019 -
Prancing Horse’s new coupé Roma unveiled
Thu, Nov 14, 2019 -
Aston Martin DBS Superleggera Volante unveiled in ME
Thu, Oct 31, 2019 -
Buckle up for electrifying Dubai Motor Show
Thu, Oct 24, 2019 -
Big from Brabus
Autumn 2019 -
Speeding Bentayga
Autumn 2019 -
Lotus Hypercar Drives into Dubai
Autumn 2019