Spring/Summer 2019
The car key is part of the world’s most expensive and exclusive line of luxury supercar keys launched by Finland-based Awain.
These limited edition keys replace the standard key of any luxury vehicle on the market, combining precious metals, fine wood, pure leathers, and high-grade jewels into an instantly recognisable design, housing the technological components of the original key.
“When I was a motor journalist, I noticed that most luxury and supercar keys were fairly nondescript and made of plastic. They didn’t have the same craftsmanship or finesse as the cars they powered, which seemed like such a shame. So, with that in mind, I enlisted the help of designer Leevi Markkula and watchmaker Joakim Jokela to help me create a really beautifully crafted, bespoke and incredibly luxurious key. After two years of honing and perfecting the technical and aesthetic design, Awain and our exclusive line of keys were born,” stated Awain CEO Jalmari Mattila.
The keys are made in small batches of limited editions, and every key is signed and numbered to ensure its authenticity. Each key is individually handcrafted in Finland by a team of Nordic craftsmen, including watchmakers, jewellers, and mechanical engineers, undergoing weeks of expert fabrication, from the initial detailing to the final polishing – a process lasting between 100-300 hours per key.
Awain currently offers three key models of varying features starting from €49,000 with the Quantum line, inlaid with 354 diamonds totalling 3.45 carats, while the Serenity steps up its features to 1,250 diamonds totalling 20 carats at €89,000. Awain’s most exclusive key, the Phantom, is a one-of-a-kind piece priced at €500,000 and inlaid with 34.5 carats of diamonds. All three models are made from 175g of 18 or 24 karat gold, depending on client preference.
“As a passionate car enthusiast myself, I believe that the very best cars in the world deserve the very best keys, and our pieces really make a statement of excellence,” says Mattila.
Clients also have the option to fully customise every aspect of the key to fit their vision, including the colour theme, fabrication materials, and specific jewel selection and placement.
Awain is a privately-owned company based in Finland, with headquarters in Helsinki and offices in Dubai. The company was established in 2018 and delivers exceptional and innovative handcrafted jewellery, produced by a select team of Nordic watchmakers, designers, and jewellers, to its global clientele.
-
Bugatti unveils Divo; sold out immediately
Mon, Aug 27, 2018 -
One-off Aston Martin DP215 sold for $21.45m
Mon, Aug 27, 2018 -
Roadster reloaded: New BMW Z4 revealed
Sun, Aug 26, 2018 -
All-new BMW X4 arrives in Bahrain
Thu, Aug 9, 2018 -
Quickest road legal McLaren debuts
Wed, Jul 18, 2018 -
Aston Martin aims for the skies
Mon, Jul 16, 2018 -
McLaren plan targets 18 supercars
Sun, Jul 15, 2018 -
Nissan GT-R50 by Italdesign set for world debut
Mon, Jul 9, 2018 -
The new G-Class arrives in Middle East
Thu, Jul 5, 2018 -
BMW M3 CS – blend of dynamism and practicality
Thu, May 31, 2018 -
Audi Sport jewellery collection now in Mideast
Mon, May 28, 2018 -
Infiniti QX70 Limited arrives in Middle East
Mon, May 21, 2018 -
Maserati of SUVs
Spring/Summer 2018 -
Lagonda – New Kind of Luxury
Spring/Summer 2018 -
Bentayga V8 Leads the Pack
Spring/Summer 2018