A new luxury shopping mall featuring a host of designer brands has opened its doors in Jeddah, Saudi Arabia.

The launch of the Boulevard mall was attended by more than 250 VIPs including retail industry leaders, fashion experts and key media influencers.

With four iconic red carpet dresses worn by famous figures on show, guests were taken on a journey of fashion and elegance featuring three evening gowns and one cocktail dress worn at the 2015 Cannes Film Festival’s after-parties and red carpet appearances.

In addition, Saudi artist Abdullah Qandeel presented a live demonstration of his paintings.

Boulevard also collaborated with Al-Ghassan Motors to display four specially selected Bentley cars at the launch. 

The mall will offer a range of fine luxury goods where each brand has its own boutique, designed to reflect the brand’s style and aesthetic values.   

Boutiques already open include Armani Junior, Balenciaga, Brioni, Dolce and Gabbana, Dunhill, DG Junior, Gucci, Gucci Kids, Jimmy Choo, Loro Piana, Prada, and Zegna. 

Other boutiques include French silverware maker Christofle and Patchi fine chocolates.

Other luxury brands including Giorgio Armani, Gucci, Versace, Coach, French crystal specalist Baccarat, Porsche Design and will be coming soon to Boulevard.

Located on Malek Road, Boulevard is designed as a luxury shopping environment that reflects the affluent lifestyle of Jeddah’s premium class, creating a unique venue where the elite clients receive VIP service and exclusive privileges.