Mon, Dec 12, 2022
Chopard has announced its first ambassador for Saudi Arabia, Honayda Serafi, a talented Saudi fashion designer, to convey the maison’s creativity and expertise.
Well-known for her elegance and her keen sense of fashion, Serafi’s aims to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele.
From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Serafi pays tribute to Saudi Arabia. An Arab woman with global business ambitions, she gave her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.
Drawing inspiration from the maison’s legendary Happy Diamonds creations, Chopard pays tribute to the kingdom by presenting the Happy Palm pendant, an exclusive piece for Saudi Arabia created along with partner Attar United, made of 18-carat ethical rose gold. Worn by Honayda, Chopard thus captures the joyful energy and spontaneity of a modern powerful woman, it said.
Together, Chopard and Serafi look forward to conveying a life philosophy of happiness and fulfilment, a statement added.
-
New oriental perfume targets Gulf’s elite shoppers
Tue, Oct 4, 2016 -
Cheers! Milan luxury festival opens
Mon, Oct 3, 2016 -
CanAm race inspires ‘cool’ masterpiece
Thu, Sep 29, 2016 -
Harry Winston shows off Winston Wonderland
Thu, Sep 29, 2016 -
Imperiale Collection
Thu, Sep 29, 2016 -
The elegance of diamonds
Wed, Sep 28, 2016 -
Harry Winston reopens Omotesando Hills salon
Tue, Sep 27, 2016 -
Chopard adds to its accessories collection
Tue, Sep 27, 2016 -
New Richard Lange Pour le Mérite unveiled
Tue, Sep 27, 2016 -
Chopard takes centre-stage
Mon, Sep 26, 2016 -
A jewelry tribute to Noah’s Ark
Mon, Sep 26, 2016 -
Lottie Moss is the new Bulgari Ambassador
Mon, Sep 26, 2016 -
Lady 8 Flower watch offers spectacular vision
Sun, Sep 25, 2016 -
Versace rings ‘endless and unique’
Thu, Sep 22, 2016 -
Breguet boosts Korean presence
Wed, Sep 21, 2016