Mon, Dec 12, 2022
Chopard has announced its first ambassador for Saudi Arabia, Honayda Serafi, a talented Saudi fashion designer, to convey the maison’s creativity and expertise.
Well-known for her elegance and her keen sense of fashion, Serafi’s aims to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele.
From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Serafi pays tribute to Saudi Arabia. An Arab woman with global business ambitions, she gave her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.
Drawing inspiration from the maison’s legendary Happy Diamonds creations, Chopard pays tribute to the kingdom by presenting the Happy Palm pendant, an exclusive piece for Saudi Arabia created along with partner Attar United, made of 18-carat ethical rose gold. Worn by Honayda, Chopard thus captures the joyful energy and spontaneity of a modern powerful woman, it said.
Together, Chopard and Serafi look forward to conveying a life philosophy of happiness and fulfilment, a statement added.
-
New creations celebrate Perlée spirit
Sun, Sep 4, 2016 -
Jaeger-LeCoultre celebrates high jewellery in Venice
Thu, Sep 1, 2016 -
French house unveils anniversary collection
Tue, Aug 30, 2016 -
‘Flagship killer’ honor 8 to cost under $450
Sun, Aug 28, 2016 -
Omega sunglasses go on sale
Thu, Aug 25, 2016 -
Buzz Aldrin designs Mars watch for Omega
Mon, Aug 15, 2016 -
Hublot salutes Rooney with two watches
Sun, Aug 14, 2016 -
New Reverso watch honours Van Gogh
Sun, Aug 14, 2016 -
Omega hosts Gold party at Games
Wed, Aug 10, 2016 -
Lap counters keep Olympic swimmers on track
Tue, Aug 9, 2016 -
New pocket watch is classic and contemporary
Tue, Aug 9, 2016 -
Puma’s new running shoes hit Gulf stores
Mon, Aug 8, 2016 -
Stars sparkle at Olympics opening night gala
Sun, Aug 7, 2016 -
Omega wins hearts and minds in Rio
Sun, Aug 7, 2016 -
Old spirit inspires collector’s pen
Sun, Aug 7, 2016