Mon, Dec 12, 2022
Chopard has announced its first ambassador for Saudi Arabia, Honayda Serafi, a talented Saudi fashion designer, to convey the maison’s creativity and expertise.
Well-known for her elegance and her keen sense of fashion, Serafi’s aims to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele.
From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Serafi pays tribute to Saudi Arabia. An Arab woman with global business ambitions, she gave her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.
Drawing inspiration from the maison’s legendary Happy Diamonds creations, Chopard pays tribute to the kingdom by presenting the Happy Palm pendant, an exclusive piece for Saudi Arabia created along with partner Attar United, made of 18-carat ethical rose gold. Worn by Honayda, Chopard thus captures the joyful energy and spontaneity of a modern powerful woman, it said.
Together, Chopard and Serafi look forward to conveying a life philosophy of happiness and fulfilment, a statement added.
-
Art Piece 2 ‘tribute to brand’s history’
Mon, Jul 4, 2016 -
Armani unveils Bugatti collection
Sun, Jul 3, 2016 -
Harry Winston sparkles for special occasions
Wed, Jun 29, 2016 -
Chopard watch gets summery colours
Mon, Jun 27, 2016 -
Panerai gets to the core of art
Mon, Jun 27, 2016 -
Project Z10 designed for comfort
Sat, Jun 25, 2016 -
New Saxonia Thin hits stores
Wed, Jun 22, 2016 -
New watches celebrate faith, play with love
Mon, Jun 20, 2016 -
New fragrances for men in Black
Mon, Jun 20, 2016 -
Aqueduct, onsen inspire time traveller
Mon, Jun 20, 2016 -
Lucea goes green for Middle East
Thu, Jun 16, 2016 -
New oudh perfume launched
Wed, Jun 15, 2016 -
Omega watches pay tribute to Orbis
Wed, Jun 15, 2016 -
Bovet shows off latest creation
Tue, Jun 14, 2016 -
Défi takes on a perforated look
Mon, Jun 13, 2016